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Newsletter Issue #14
13th February 2009

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Selling Wheels
Car manufacturers pour millions into ad campaigns to shift metal. And the good ones just want to tell you one message.


Looks: Peugoet 206
Set in India where a young chap who aspires to build one by himself. While it certainly would make a huge impression, it speaks inversely about the actual car. (Click on picture for clip)

Watch clip

Safety: Mercedes Benz G-Glass
A safety crash test of the G-Class gone wild. Funny and you will get the message, loud and clear! (Click on picture for clip)

Watch clip

Lifestyle: Nissan Qashqai
While the beautifully styled Nissan SUV-hatchback remains confused among car buyers, the television commercial says the clearest message of all, "Stay in the city!" (Click on picture for clip)
Watch Clip

Quality: Audi R8
Does telling everyone that the fastest car you have ever built is the slowest a good thing? For Audi, it rams the "class leading quality" message home. (Click on picture for clip)
Watch Clip

This Week's Auto Feature

The Chase: Audi A6 3.0T
Audi's latest commercial for the newly facelifted A6 3.0T takes a stab at Mercedes Benz, BMW and Lexus. There is humour, eye candy and more importantly it serves a stern notice to their rivals.

Read more here.


Other Advertisements

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Sex and the Tiida
Kim Cattral or better known as Samamtha Jones in Sex and the City. Incredibly she has injected some hope into this hopeless Nissan hatchback. (Australia)

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No Running in a Golf
While Forest ran across in America, Steve Gump takes a drive across America in a VW Golf, inspiring other Golfs along the way to join him. (United States)

 

Watch clip

Happy Hyundai
What appears to be two happy Hyundai Sonata drivers developed into a suggestive naughty side of driving. Surely the "happiness" is not from driving the Sonata! (Europe)
Watch clip

That was me!
An infant who takes his Science lessons seriously? Sure, looks like this boy has. As he burys a Mercedes Benz's CLK minature toy into the soil. (Worldwide)


Honda does a Wallace and Grommit Watch Clip

Honda's 2004 Accord campaign was a spectacular hit. By disassembling a pre-mass production Accord, it utilises all the parts to produce a Heath Robinson esque chain reaction arrangement for a two minute long advertisement. And the slogan "Isn't it nice when everything just works?" from the voice of US author Garrison Keilor was just the tip of the iceberg.


 


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