In a way, Sex and the City is an ideal product placement vehicle compared to say, the James Bond franchise. Bond is limited to a small number of automobile, cellphone, timepiece and fashion endorsements, but one never complains that Sex and the City has too many product placements. In fact, one expects even more.
In this instalment of Sex and the City, the product placements seem to come from all angles and averages at least one every five minutes. All manners of accessories and fashionable wear for men and women, food fads, new age health supplements, the latest in home entertainment, and even holiday destinations like Abu Dhabi. Yes, you heard right – the swanky city of Abu Dhabi gets a huge in-your-face endorsement that lasts half the movie. And you thought Singapore got a good deal out of the Pirates of the Caribbean trilogy?
Anyway, Sex and the City 2 plays like two hour-long episodes from its television series joined together. Beginning in New York City, the principal cast of the series reunite with the story focussing on everyone’s adjustments to married life, aside from Samantha, who is still happily swinging single. In the second half, the four women are whisked off on an all expenses paid vacation to Abu Dhabi (Morocco was chosen for the location shooting) for an escapist weekend, encountering amongst other things, a speedo-clad Australian rugby team, old flames, and new flings.
Sex and the City 2 is great fun and delivers all the necessary entertainment and laughs you can expect from its writing team. The hell-raising antics and crude jokes are comparable to what we got in the series. And while you’re entertained, you could definitely play the product placement drinking game here – with a generous supply of Cosmopolitan cocktails, of course.