This video was directed by none other than his husband Richard Cullen for their new Pixelfing venture. It was produced by Black Lab, a duo with whom Hayes earlier worked on "Crush 1980Me" and Big Night In.

The video was shot mid-August in Australia. Hayes wrote on his MySpace blog that "Me, Myself And (i)" was "without a doubt, the hardest video I've performed in. Demanding physically and creatively (...) All based on a concept Richard and I wrote on a train ride from Leeds to London."

He goes on to write about the elaborate set that was involved in the production. "There was a fan the size of a building pushing air and debris (and me) against a wall. There
were hours of meticulous choreography performed by a team of dancers who can only be described as super human. There were clothes to die for (Alexander McQeen, Dior, Pierre Hardy shoes) and a stereo straight out of Back To The Future." "It was a brilliant collaboration and all involved are sore, exhausted but so so proud."

The result is an accomplished video that is a perfect companion to the jerky electro pulse of the song with its fancy retro, yet futuristic stylings, staccato-like dance moves and tight editing."Me, Myself And (i)" will be out on November 5.