9 Oct 2008

Semi-Precious Weapons Totally Loves You

Semi-Precious Weapons, the winners of the MTV Logo ArjanWrites Award, release their debut album "We Love You" today.

It is a raw and rambunctious collection of infectious "kunty" punk pop that has fans in a frenzy. The album was produced by long-time Bowie collaborator, Tony Visconti. Not too shabby for a Brooklyn start-up.

"We Love You" will be available in three formats: single CD, single CD with necklace, and double jewel case with limited edition gun USB jewelry necklace (pictured below). The re-writable USB will include bonus content - two full length music videos, liner notes, photos, and wallpaper.

The inspiration for the USB package comes from SPW's crazy fun and uber-fabulous lead vocalist Justin Tranter's hugely successful rock-inspired jewelry line, Fetty.  The line is available at Urban Outfitters, Fred Segal and Hot Topic; an exclusive high-end version is also sold at Barneys. 

"I started my jewelry line as band merchandise. It blew up and took on an amazing life of its own," explains Tranter. "Having a USB necklace that we made ourselves brings it full circle.  Kunty rock n' roll jewelry that contains actual SPW rock n' roll content. It's like I made it up, it's so fabulous, but it's real!" (Click here to download "We Love You" on iTunes.)

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