Fridae | Watch: Pink Dot Singapore's new campaign video

News & Features

18 May 2011

Watch: Pink Dot Singapore's new campaign video

Directed by acclaimed Singapore director Boo Junfeng, the campaign video has garnered more than 34,000 views within 36 hours of its May 17 launch.

In exactly one month, on 18 June 2011, Singaporeans will, for

the third year running, gather at Hong Lim Park to form a human pink dot in support of the

belief that everyone deserves the freedom to love.

Organised by a pool of Singaporean volunteers, Pink Dot campaigns for diversity,

inclusiveness, and works to foster understanding for the basic human need to love and be

loved, regardless of oneʼs sexual orientation.

This year, Pink Dot 2011 is fronted by the DIM SUM DOLLIES (picture below, left), the

comedy trio comprising Emma Yong, Pam Oei and Selena Tan. Festivities begin at 4.30pm

with a dynamic line-up including performances by Dave Tan of local indie band Electrico,

Broadway Beng Sebastian Tan and dance group Voguelicious.Mee

Message from the organisers of Pink Dot:

In exactly one month, on 18 June 2011, Singaporeans will, for the third year running, gather at Hong Lim Park to form a human pink dot in support of thebelief that everyone deserves the freedom to love.

Organised by a pool of Singaporean volunteers, Pink Dot campaigns for diversity, inclusiveness, and works to foster understanding for the basic human need to love and beloved, regardless of oneʼs sexual orientation.

This year, Pink Dot 2011 is fronted by the DIM SUM DOLLIES (picture, right, top), the comedy trio comprising Emma Yong, Pam Oei and Selena Tan. Festivities begin at 4.30pm with a dynamic line-up including performances by Dave Tan of local indie band Electrico, Broadway Beng Sebastian Tan and dance group Voguelicious.

A campaign video (picture, right, centre), conceptualised and directed by award-winning filmmaker Boo Junfeng (Sandcastle, Cannes 2010), can be seen here: youtu.be/FrIB5Ojbqns. Already, the video has garnered more than 34,000 views within 36 hours of its May 17 launch.

Boo, 28, said: “The social stigma that LGBT people carry is often overlooked when we talk about homosexuality. The freedom to love and the comfort of being yourself, things many LGBT people hope to have, are often taken for granted by straight people. Beyond the event on June 18, I hope the video will continue to empower and inspire empathy for LGBT people”.

Pink Dot spokesperson Paerin Choa said: “We believe that Pink Dot 2011 will take another step towards a more inclusive and cohesive Singapore. Past events have seen people from different walks of life come together for this event – young, old, straight, gay, families and friends. It is extremely heartwarming to know that Singaporeans believe in building a more tolerant and harmonious society.”

Please SAVE THE DATE:

WHAT: PINK DOT 2011
WHERE: Hong Lim Park
WHEN: Saturday, June 18, 2011
WHAT TO WEAR: Of course, PINK!
TIMINGS: Activities commence 4.30pm, Concert begins at 5pm, Dot is formed at 6pm

*Please note: According to the park's terms and conditions, only Singaporeans and Permanent Residents may participate at events held at Hong Lim Park. However, foreigners are most welcome to watch and observe.

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Singapore