Pink Dot Singapore boasts the slogan of 'Freedom to Love' and stands for an open, inclusive society in Singapore. the family friendly event is for everyone, straight and gay, who support the belief that everyone deserves the freedom to love.

It is an annual, non-profit movement, free-for-all event which started in 2009, in support of the LGBT community in Singapore where same-sex relations are illegal. Last year an estimated 21,000 people attended.

This year's event has attracted a lot of attention from conservative religious groups. Muslim groups have launched a counter campaign called wear white as the event falls on the first day of Ramadan. 

Led by Ustaz Noor Deros, a religious teacher, the group said in a press statement on its web site that the Wear White movement is a response to their 'observations of the growing normalization of LGBT in Singapore.'

That movement has been joined by Lawrence Khong, head of the Faith Community Baptist Church, and the LoveSingapore network of churches. He encouraged members of his church to wear white at this weekend's services.

"We cannot and will not endorse homosexuality. We will continue to resist any public promotion of homosexuality as an alternative lifestyle," Khong said in a Facebook posting.

The Pink Dot website says that it understands that the LGBT community faces prejudice and has been subject to hate speech and bigotry and recognizes that many Singaporeans are conservative. “Pink Dot stands for an open, inclusive society within our Red Dot, where sexual orientation represents a feature, not a barrier,” it said.