Proceeds of the single sales will go directly to War Child's programs around the world that help childen cope with the devastating consequences of war. This ranges from giving them food, shelter and education, to organizing creative programs to help them deal with the trauma of war. Making a positive change in the life of a child has a lasting impact on their country and community.

Check out the video of the song's recording session that features Frankmusik, Pixie Lott, VV Brown, MPHO and many others. The single was released in the U.K. today. Unfortunately, the single is not available outside of the U.K, but you can still support the cause and donate.