Launched last month, Anti-HIVirus incorporates hard facts about HIV and AIDS - told via an animated character Mr HIV, who plans to attack and destroy the human race - in six fast-moving video segments.
The campaign web site www.vir.us is part of Standard Chartered Bank’s commitment to the Clinton Global Initiative to educate one million people on HIV and AIDS by 2010.
www.vir.us also incorporates hard facts about HIV and AIDS; blogs from the Bank’s HIV Champions in various countries; a real time counter; an interactive map tracking the number of people protected through the website; and features partner organisations working with Standard Chartered on HIV education.
According to the press statement, the campaign is aimed at providing information to the 15-24 year old population, who account for 45% of new HIV infections globally.
The bank, which has operations in over 70 countries, in 1999 launched “Living with HIV” a workplace education programme in response to HIV-related employee absenteeism in one of the Standard Chartered’s African markets. It is today an award winning programme; the latest being Global Business Coalition’s Community Investment Award (2009).
Since 2003, all its employees (currently over 70,000 globally) are required to complete an online e-Learning module available in 10 languages and face-to-face workshops conducted by a co-worker. Known as an “HIV Champions,” over 1000 employees volunteer their time to educate their peers in the Bank and with external organisations about HIV-including components on reducing stigma and encouraging people to get tested for HIV.
Vir.us will be translated into other languages: Arabic, Traditional Chinese, Simplified Chinese, Thai, Indonesian, Korean, Spanish, Portuguese, and French) over the next couple of months.
The bank, which has operations in over 70 countries, in 1999 launched “Living with HIV” a workplace education programme in response to HIV-related employee absenteeism in one of the Standard Chartered’s African markets. It is today an award winning programme; the latest being Global Business Coalition’s Community Investment Award (2009).
Since 2003, all its employees (currently over 70,000 globally) are required to complete an online e-Learning module available in 10 languages and face-to-face workshops conducted by a co-worker. Known as an “HIV Champions,” over 1000 employees volunteer their time to educate their peers in the Bank and with external organisations about HIV-including components on reducing stigma and encouraging people to get tested for HIV.
Vir.us will be translated into other languages: Arabic, Traditional Chinese, Simplified Chinese, Thai, Indonesian, Korean, Spanish, Portuguese, and French) over the next couple of months.
Printable Version
RSS Feed: 
Reader's Comments
i take it these are the statistics for Singapore?
that's nearly HALF of new infections... 15, 16, 17 .... to 24.
why is this still so after all this time? what about our neighbour countries?
this has got to stop before more tears flow... we're glad that you are targetting the young ones, Stanchart. maybe you should also go into the chatrooms to get a better understanding of what goes on for some in practice, the thinking of the participants there, of all ages.
entertaining videos and other educational tools will be useful, provided the vital info is absorbed by those at risk. hopefully, you will be going direct to schools, ite's, poly's, and uni's (and NS camps) here, but with a disarming, personal, and non-discriminatory approach that these kids and savvy youths can warm up to, and so in turn, APPROACH YOU...
perhaps u could also use SL Yang's enlightening account of his struggles with HIV as material. if some of these youngsters realised that there is much more to living with HIV than a demise they cannot imagine (who can?), they might at least stop and think before they suck and shoot, indiscriminately or otherwise.
there is a comment made by someone knowledgable in an earlier forum here - about how many people don't even know how to use a condom properly for protection. the greatest risk is sometimes either when one is under the illusion that one is perfectly safe, or when one is 15, going on 24, thinking that tomorrow never dies.
If only it was that simple...
Now that's a huge problem..isnt it??... Compared with HIV a few cases of promiscuity is VERY VERY SERIOUS
So what's the point in translating the clips into BM??
Please log in to use this feature.