McDonald’s in Taiwan have released an advertisement entitled Acceptance. It is the latest in their More Warmth in Conversations campaign by McCafé which started in January.
The video shows a on hand his father a coffee cup with a note which reads "I like boys." The father then gets up and appears to storm away from the table.
As the son sits at the table in despair, his father later returns and writes three characters on the coffee cup which make the sentence read "I accept that you like boys."
Since its release on Friday the Facebook video has gained 2.5 million views and nearly 8500 shares.
Religious groups have called for a boycott of the fast food chain in response. Chang Shou-yi, secretary general of the Alliance of Taiwan Religious Groups for the Protection of Family said:
"Now, even if you want to just take a leak at a McDonald's bathroom, you can't help but feel polluted," according to Shanghaiist.
In a statement to the press, Chang wrote that the Alliance "does not approve of the ideological stand behind the advertisement" and accused McDonald's of "openly promoting gay issues."
"Because McDonald's is frequented by many children, it is especially important to oppose the promotion of same-sex behavior," the statement added. As such, the Alliance "opposes all advertising that miseducate children on sexual behavior," and "rebukes and boycotts all enterprises that are polluting the next generation."
Watch the advertisement below. We challenge you not to be touched!
读者回应
thank you for sharing :)
Fake advert!!
I'm too fabulous to go to mcdonalds
How pathetic these bunches are.
I nice ad, even though I don't understand the language.
God is love, God is Compassion, God is Tolerance: how can they talk as they do? Boys: go into love, and don't waste your time in listenning religious which want only to submissive you to their thoughts to nip you! Free yourself! Lenin was right for once: "Religions are the opium of the people" !
Religions around the world really do show themselves as anal retentive hippocrates with no logical thinking. Their approach to everything is, "I am right and everybody else is wrong".
Get it together people! Get your heads out of the sand and start being what you should strive to be; kind and understanding to one other.
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