The launch reunites Pink with several of her previous collaborators including music video director Dave Meyers and Swedish powerhouse producer Max Martin. "So What" was co-written by Pink and produced by Max Martin, who successfully collaborated with her on "Who Knew" and "U + Ur Hand."
Meyers has been tapped to direct the video for "So What." Pink previously worked with him on the videos for "U + Ur Hand" and "Stupid Girls," which earned an MTV Video Music Award for Best Pop Video. The video for "So What" will premiere on MTV's music video show (yes, really) FNMTV on July 25.
Listen to a candid fragment of Pink's backstage press conference that I recorded at the MTV Video Music Award Awards in 2006 at New York City's Radio City Music Hall. She spoke to the press just moments after she received the award for Best Pop Video from Nick Lachey and Nicole Richie. Check it out:
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