Fridae

Dutch super DJ Tiesto is cashing in on his global success by signing several high-profile endorsement deals with prominent liquor and electronics brands. For his partnership with Sandisk, he produced the track "Work Hard Play Hard" that the memory card maker is giving away on their web site. It is a pulsating dance-pop track that features the spunky vocals of Kay. The track shows off Tiesto's "poppier" new direction moving away from the big trance epics that made him famous from Goa to Groningen. Fun little track and hands up to Sandisk for supporting the Dutch - so to say.