Fridae

Most people will know Dev as the auto-tuned "popping bottles" voice behind the chorus of Far East Movement's chart-burner "Like A G6." But the L.A. based singer and emerging fashion icon has a whole lot more on her sleeves. And it is about time that people are starting to pay attention.

Only a couple of years ago she was a sales associate at local Bay Area Old Navy store, but after connecting with Cyrano and Campa of talented production duo The Cataracs on MySpace the three have forged an exciting new musical partnership. Together, they have been cranking out demo after demo to further finetune Dev's forward and futuristic new pop sound that is part dance, part electro mixed in with Dev's undeniable vocal seduction.

What makes Dev truly compelling is that she's an all-inclusive pop star who appeals to a wide variety of pop lovers. Guys want to hang with her and girls want to dress like her. And she's the belle of the party at Dinah Shore weekend in Palm Springs and the dance pop queen at a fratbunctious Spring Break party at South Padre island.

Now signed to Universal Republic, Dev and The Cataracs released "Bass Down Low" late last year that has firmly established Dev as bonafide new voice in pop to reckon with. The video for the song has received millions of views on YouTube and she continues to sell out venues around the country. Dev has also become an in-demand feature vocalist who recently has worked with people like 50 Cent, Timbaland, Travis Barker and David Guetta.

Dev is now gearing up to release her new single "In The Dark" that is once again produced by The Cataracs. The song is a well-constructed, gleaming summer jam with a slow-burning groove that could easily take over dancefloors everywhere. Dev and The Cataracs will also be joining Usher, Akon and Tinie Tempah on the second leg of the OMG Tour that kicks off next week in Ft. Lauderdale. Listen to "In The Dark" in the player below.

In The Dark- Dev by DevIsSoHot