The uni-lever owned company uploaded an image with its black bean flavored ice cream saying '#lovewins" in celebration of the Supreme Court's decision in the US.
Black beans is a derogatory term used for gay men in the country. The illustration was denounced as low and discriminatory.
"Black beans" is a demeaning slang term for gay men that originated from a famous pedophilia case in Thailand.
The image was quickly removed and replaced with a new picture of a rainbow-coloured ice cream but was shared liberally on Twitter with the hashtag #RIPWallsThailand.
Wall's Thailand issued an apology on Sunday, saying they were "sorry if the post created some misunderstanding" and that they "did not mean to cause discomfort to anyone."
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Boo to all the corporations creating jobs!!
Walls make black bean ice cream. They probably saw it didn't sell well in Thailand and thought this could raise sales. They have learnt the reason for the low sales. Why should it be such a big deal. No one died.
For your information...
It is difficult for other people and the business world as much as politics to join the slow changes towards gays or other groups that do live or have to live different lives due to their religion, sexual orientation, physical or mental capacities or simply concept of life. And mistakes happen on this way, some things that were meant to be good turn out not to be done in a good way. Perhaps simply someone did not know the negative term as it is not part of his daily life and perhaps they did not get the right consultancy before posting such add. But could it not be they just wanted to set a clear message to welcome and tolerate diversity, which by choice of flavor just went wrong. Why not be smart and welcome the gesture and interpret it the way we want to understand: Walls wanted to take the wall down that divided us from the rest of them, thus makes love win !
I think this story is completely lost in translation
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