While Thai television has long been broadcasting lifestyle programmes for women, Passport for Men is set to make history as the first Thai lifestyle TV program to target men.
Passport for Men hosts Tong, Beige and Chan (top of page: left to right and above: top to bottom).
The first episode of the 30-minute weekly variety show opens with the three hosts awakening from their sleep - in the same bed - who will later present their own segments.
Focusing on general living and lifestyle trends, producers say the programme is suited to men regardless of their sexual orientation.
Explaining what inspired the programme, Vitaya Saeng-Aroon, director of Cyberfish Media, and one of the show's four producers told Fridae: "Up till now Thai TV has lacked any content that shows men how to live and be their best. Most of the airtime is occupied by programs for women from dawn 'til dusk. It's time for us to speak out and make our demands heard."
"What should a guy who cares about his looks do? How does he find a great condo? Or prepare a quick and healthy meal? Men need advice on these topics too," he added.
Cyberfish Media and the show's production firm, PFM Production, acknowledge that their programme would be of interest to companies looking to reach their male clientele and are looking for the "right communication channel to effectively capture their target groups."
"We are the bridge to take their products to their consumers. The market of 'for-men products' is growing tremendously in Asia, as it is elsewhere in the world. Why not have a TV program that rides the wave of this growth?" he said.
Vitaya also highlighted a commonly articulated concern that Thailand and other Asian countries are "overwhelmed with Western-looking guys from the Western media" and hopes for the show to further promote Asian bodies and Asian faces in the media.
"Consumers will love to see models and TV hosts who look like them," he said.
He added that Passport for Men has been conceptualised to appeal to a wider audience beyond its domestic viewers and plans to feature English subtitles in its next stage of development.
Passport for Men broadcasts every Sunday at 8.30 pm starting Mar 9 on MVNews (Channel 26) through MVTV Cable Network, with simultaneous streaming on www.mvnews.net. From Mar 10, the show will be available for download or streaming on its website: www.ppformen.com, which will also offer archives of earlier shows. Sneak previews are shown below.
Passport For Men
Episode 1, Part 1
Episode 1, Part 2
Episode 1, Part 3
Readers are invited to submit their comments below.
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555
Thailand, again, is the leader, like in so many of gay issues. Wish other countries would follow suit.
We have been alerted with the typo in
this sneak preview version. In the
official version to be on air this Sunday,
it will be eliminated for sure!
(wish to re-edit to make it hotter, but
hope you guys can wait for the next
episode). Again, thanks my Fridae friends!
Vitaya S., on behalf of the production team.
It is informative, eye catchy, and tackles questions I had in my mind for sometime now.
And yeah, making it more hotter is a definite plus!
In the closing remarks where the show website "www.pp4men.com" appear on screen, it should be www.ppformen.com because pp4men leads you somewhere else.
Anyway ppformen would like to hear your comments by send it to info@ppformen.com :)
Singapore and Malaysia, would you dare to do this kind of show with mediacorp or any malaysia local TV company? I will give 100% full support. Hehe. Actually, I get bored with the show like 'What Women One" or any related with the fake straight community. All rubbish! :p
singapore has screened lifestyle shows for men but they weren't very good. the hosts seemed pretty awkward, if i remember correctly they were jeff wang and tay ping hui.
nonetheless, all the best!
I speak Thai so am lucky to undersand it but if the "medium is the message" this is a fabulous program. Best of luck. I will buy a tanker truck of this oil when its on sale.
Chok dee/good luck.
Michaelasia
Thanks to comment number 10 below re the website.
It started off quite slow and almost boring. But as the different segments started to come in and there were more informal clips, it added more personality in the show and made it more lively.
Tong is cute.
The last host, on fashion and fun was actually the most enjoyable, although the photos were a little tad too many. I think it's just a matter of warm up. Along the way, I'm sure it will be better. All the best!!!
Now....did I mention that Tong is cute? WAHAHAHAHA!!!!
Think SG shld hv something like tat too. Think the last one, "What men wants", is so commercialised.
Tastefully done...
Time to learn Thai to understand them...
:)
for Tong & Chan i seen them b4(as i'm in bkk)
the real them are superb cute!!!
anyway; i wish these programme stay longer; and will c next episode;hope much better & yummy than these one.
Timmy (Bkk)
This is the "not so refined" cut of the program and it will be much better on this Sunday episode.. all of the misspellings are corrected... more refined graphics ... better music scores :) As we have only one day to finish the cutting and editing, please accept our opologies for this :)
As one of the four producers of the show (hehe), I'll promise you guys that it will be hotter, edgier, lots of useful info that the local will find it so useful and our friends from other countries will use them and a " must to do list" when you visit our lovely country.
Thanks again guys for your kind comments
Mike
Take your pic
I must say this is an interesting lifestyle TV...just watched it last night over youtube..
anticipate for more!!
Congrats on a great pilot! It certainly looks professional, informative and entertaining. Looking forward to the English subs - will definitely help the programme to go regional!
All the best for the official debut this Sunday, and may this become a long-running series.... :)
just wondering if SG's ready for a show like this? hmmm...
Very hot, and potentially informative too.
When the English subtitles are in place, this could well be worth pitching to the UK cable networks for broadcast.
Well done. These guys could give me a makeover anyday!
Steve.
Would also be good to see a regular video podcast from fridae.com with interviews etc.
Maybe it would be better if they just stick to interviewing people who actually know what they were talking about and/or really live the lifestyle they purport to promote.
Good idea to correct the English. Are you gonna correct Tong's age also?
Please allow me, that these guys are 'hot' and to the producer, well done as you manage to select the right person to the right segment. Do please send out the message that not only women needs to know how to stay fit but men too. Personal health is the most important issue now a days so, KEEP UP THE GOOD WORK.
Hopefully the show is able to view in Malaysia through the paid tv station called ASTRO. Very looking forward to.
Thankyou in advance
New men's lifestyle TV programme to launch mar 9 in Thailand
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