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13 Jan 2010

Erik Hassle's Brand-New U.S. Video for "Hurtful"

Swedish pop crooner Erik Hassle is one of the biggest new pop voices to look out for in 2010. After becoming a chart sensation in Sweden, he is now rapidly gaining momentum in the rest of Europe with his lead single, "Hurtful".

But that's not all. Erik has his sights set on the U.S. as well. He is a priority act for Universal Republic who earlier imported Mika and Amy Winehouse stateside. The label will release Erik's debut album "Pieces" in the U.S. this spring, following the release of "Hurtful" on iTunes today.

With a proper, big label American release comes a brand-new video for "Hurtful." And this one is gorgeous. I've seen a few different videos for "Hurtful," but this one beats them all. This is a stunner - perfectly reflecting the emotion of the song with its stark and melancholic feel. Simply mesmerizing.

Reader's Comments

1. 2010-01-15 09:15  
I love Erik's voice and music. He's really talented and really rocks. I'm happy to see him wow the world and us. You guys can check out his "Hassle" debut album which is amazing and hard to skip any tracks. I hope he will add new songs to the release in US. Cant wait!

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