Fridae

Described as an artist who is "a bit of a recluse," British artist James Yuill serves up some of the finest electro-pop that is best described as an unorthodox blend of melancholic synths, delicate vocals and crispy dance beats. Yuill has successfully mastered the science of combining musical genres that would otherwise seem incompatible.

Yuill's new album, titled "Movement In A Storm," is a beautifully-crafted effort that some have referred to as "folktronica" and "acoustic house." "I originally wanted to mix acoustic songs with Amon Tobin style production, but it was hard to find samples and pitch them appropriately," Yuill explains in an interview. "I then discovered the joys of putting a house beat on everything. Instant dance music!"

Yuill explains that this new album contains the full range of his musical styes. "I sat down to get some really hard electro tracks on there but it turns out that all the best ones were written on the guitar first and then produced up to be electronic," he explains. "I think my production skills have come on a bit more. It’s a more developed sound.

Grab a totaly-guilt free MP3 download of "Crying For Hollywood" to get a taste of Yuill's immaculate songwriting that neatly combines his acoustic production stylings and melancholic tone that is distinctly pop. It's like dancing with goosebumps. File next to the work of Ellie Goulding and Owl City.