Fridae

Blush  is made up of four young women, Alisha, Victoria, Angeli and Nacho respectively from India, China, the Philippines, and Japan; the winners of a talent show on regional TV in Asia. 

Blush have just produced a version with Chinese and English subtitles with help from Martin Gordon of the Barry and Martin Trust, a pioneering NGO with respect to HIV / AIDS work in China, who said "it is clear to us that new infections among the gay community are higher than in any other sector.  The more we penetrate around China, the more this feels like New York and San Francisco in the 80’s.” 

Speaking of the collaboration that went into creating the Doing it Better video, Professor Roy Chan President of Action for AIDS said: "The video we have is a wonderful example of the convergence of ideas and collaboration of effort to address HIV among young people. It harnesses a talented pop group - Blush, a creative team of song writers and producers, with images of young multicultural youths in a setting that is ubiquitously identifiable for many in Singapore and the Asia-Pacific region.”

“We would like to acknowledge the generosity and creativity of the writers, musicians, production team and performers who contributed their effort and time and made it possible for this video to be a reality. We also thank ESP condoms for their kind support.”

Extending his influence to this collaborative effort is Quincy Jones, the celebrated music producer who says: “The fight to combat and prevent the spread of HIV/AIDS around the world is one that can never be abandoned.  As a lifelong advocate of using music and the arts to bring forth awareness and positive change for mankind, I am enormously proud that Blush is using their talents to help carry forth this message of safety and responsibility on World AIDS Day.”

AfA hopes that Doing It Better will help to reestablish a basic HIV/AIDS education message that has increasingly been forgotten and absent from AIDS campaigns - Condom Use - in an empowering and appealing fashion. This  music video pushes the message that young people in Singapore and around the world must make safer sex part of their lives.

Watch the video below (there are Chinese subtitles) and let us know what you think!